Developing a web or mobile app isn’t exactly a small feat. The right features are essential to building a robust and successful application. B2C sales app are no exception to this, as they require a different set of capabilities than their B2B counterparts. In order to maximize the potential of your B2C sales app, it’s important that you consider these seven fundamental features.
1. Mobile & Desktop Sync
A good sales control app should be compatible with any device and network. It should also support multiple platforms and operating systems, ensuring that it can be used by team members no matter where they are. This is especially important if the app is aimed at business users who frequently travel or work remotely. The ideal app should also have data security measures in place to ensure that unauthorized access is impossible, even if the app is lost or stolen.
2. Easy Accessibility
A B2C sales app should be designed to provide a seamless browsing experience for consumers. This includes allowing users to easily download and install the app, as well as providing an intuitive user interface. It should also include various methods of monetization, including in-app purchases and subscription models.
3. Sales Automation
B2C sales apps often feature features that streamline the sales process, allowing team members to focus more on actual sales activities. This can include tasks like logging sales calls, generating reports, and managing pipelines. It can also help them identify opportunities and trends in customer behavior. For example, a sales rep may be able to use an app to track their lead status or view the latest deals and notes.
4. Customer Service & Support
A good B2C sales app should be able to provide round-the-clock client service for its customers. This enables the company to respond quickly to consumer inquiries and assist them in resolving their concerns. This can help the company develop long-term relationships with its consumers and generate more income from them in the future.
5. Reporting & Analytics
The best sales control apps offer a wide range of reporting and analysis functions that allow companies to monitor the performance of their teams, as well as the effectiveness of marketing campaigns. This can help them make more informed decisions about where to invest their resources and which strategies to employ in the future. It can also help them identify areas where improvement is needed, so they can take the necessary steps to improve their processes.
Some of the most popular sales control apps on the market include Leadfeeder, a website monitoring tool that tracks leads and provides insights into how visitors interact with a site; Mailshake, a tool for cold email outreach that can track and engage prospects; and Vidyard, which allows marketing and sales teams to create and share videos with prospects and clients. All of these tools are available on iOS, Android, and the web. Some of them are free to use, while others require a monthly subscription fee.